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KEVIN KWAN LOUCKS
FOR PERFORMING ARTISTS + ENSEMBLES
If you are a performing artist or ensemble seeking to better establish your pathway towards professional fulfillment, I can help you get there. Whether it’s developing new or existing creative projects, exploring supplemental business opportunities, or cultivating dynamic networks of customers and fans, let my experience as a business strategist and arts entrepreneur help you tackle the nuances of an evolving creative economy with confidence and competence.
“Kevin Kwan Loucks provides a unique service that goes
BEYOND ARTIST MANAGEMENT.
He can design a strategic plan to align with an artist’s personality, talents, and vision to provide a platform in today’s world of classical music.”
PAUL MERKELO
PRINCIPAL TRUMPET
ORCHESTRE SYMPHONIQUE DE MONTRÉAL
My unique approach begins with you – by maximizing your greatest strengths to promote your artistry, ensemble, or project, I work collaboratively with you to develop a variety of skill sets that both reinforce and diversify what you can offer your audience, customers, fans, and stakeholders. This process will:
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Transform your career by establishing achievable pathways towards success
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Inspire new thinking and creative approaches to solving industry-wide problems
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Empower you as you acquire competencies that will help you grow both personally and professionally
“Kevin is uniquely positioned to help creative artists and organizations achieve their
strategic goals. He is one of the few individuals with
IN-DEPTH BUSINESS KNOWLEDGE,
entrepreneurial success, and experience in the music industry. I have observed firsthand his ability to advise artists with their business ideas.”
TOM TURK
DEAN
ARGYROS SCHOOL OF BUSINESS & ECONOMICS,
CHAPMAN UNIVERSITY
In order for small businesses and non-profits to grow, a definitive understanding of the market is required - an intimate knowledge of customer preferences, the competitive landscape as a whole, and the opportunities that exist to strengthen core competencies and explore new opportunities. Together, we can grow your business with the best-in-practice techniques and tailored processes that will:
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Identify and design better customer experiences
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Introduce new product and service innovations to the market
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Enhance strategies around cost leadership, differentiation, and focus policies
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Teach you to make better investment decisions guiding your resource allocation in a way that ensures desirable results
Dr. Loucks has transformed the way our organization approaches both new and existing business opportunities. From organizational strategy, to innovative curriculum development, his
BROAD EXPERIENCE AND INSIGHT
has put us in a position to succeed."
IRYNA KRECHKOVSKY
EXECUTIVE DIRECTOR
CHAMBER MUSIC | OC
A Juilliard-trained concert pianist, arts entrepreneur, and nonprofit executive with more than 15 years of experience in the performing arts industry, Kevin Kwan Loucks employs a diverse skill set that has inspired the cultivation and development of creative projects across various platforms. He performed hundreds of recitals worldwide in venues including Carnegie Hall, The Kennedy Center, Prösels Castle, and Seoul Arts Center, and is regularly featured in seminars, educational masterclasses, and performance residencies in the world’s top academic institutions and centers for arts and culture. He is a founding member of Trio Céleste, a chamber music ensemble hailed as “unfailingly stylish” by The Strad, and earned recognition from Orange County Business Journal and OC Weekly who named him one of Southern California’s most influential people.
Mr. Loucks was appointed CEO of Chamber Music America in 2021 after serving as Director of Business Development and Strategic Partnerships at the Philharmonic Society of Orange County. He also served as Director of Innovation and Program Development at the Music Academy of the West where he was responsible for administering new impact programs and mentored both fellows and alumni in entrepreneurship, career building, and project management. In 2012, he co-founded the arts organization Chamber Music | OC which was hailed by the LA Times for "keeping classical music going in Orange County" during the COVID-19 pandemic. Mr. Loucks studied at The Juilliard School, and earned a Doctor of Musical Arts degree from Stony Brook University where he was Teaching Assistant of the Emerson String Quartet and received the distinguished 40 Under 40 Alumni Award. He holds an Executive MBA from the Argyros School of Business and Economics at Chapman University, and completed his executive education at Stanford Graduate School of Business.
